PROJECT BRIEF:

This campaign is about awareness. Open for Exploration will introduce Ubuntu to several major US cities and challenge people living in these dense environments to experience their surroundings in a new way. The campaign is fun, accessible and unexpected; inviting people to explore places they are already familiar with: along their route to work, walking the streets of their neighborhoods and on their favorite websites. Open for Exploration is based around the Ubuntu Explorer Challenge where players will interact with the brand while exploring as much of their city as possible. Engaging the audience on their own turf with fresh experiences will certainly promote some real street cred.