PROJECT BRIEF:

Our PETA smart phone App allows the user to see the contaminants associated with eating fish projected right onto their face. It’s simple and fun to use — take a photo, choose a type of seafood, and watch the toxins take the user from healthy to not so pretty. They can also learn about all the associated health risks and share their fish face through Facebook, Twitter and Email. Each photo uploads with the caption Eating Fish Ain’t Pretty, a fact about fish contamination and the link to peta.org/fish. Our app is easy, interactive and informative — plus it’s a great way for Peta’s message to go viral quickly.